воскресенье, 15 января 2012 г.

Service management as a practice

Service  management  is  a  set  of specialized  organizational
capabilities  for  providing value  to customers  in the  form o
services. The  capabilities  take  the  form of functions and
processes  for  managing  services  over a  lifecycle,  with
specializations  in strategy,  design, transition, operation and
continual  improvement.  The  capabilities  represent a
service  organization’s  capacity,  competency and
confidence  for  action.  The  act  of transforming  resources
into  valuable  services  is  at the  core of service
management. Without  these  capabilities,  a  service
organization is  merely a  bundle of resources that  by itself
has relatively  low  intrinsic  value  for  customers.
Organizational  capabilities  are  shaped by the  challenges
they  are  expected  to overcome.
1
Service  management
capabilities  are  similarly  influenced  by the  following
challenges that  distinguish  services  from other  systems  of
value-creation  such as manufacturing,  mining and
agriculture:
■ Intangible nature  of the  output and  intermediate
products  of service processes –  difficult  to measure,
control  and  validate  (or  prove).
■ Demand is  tightly  coupled  with customer’s  assets  –
users and  other  customer assets  such as processes,
applications, documents  and  transactions arrive  with
demand and  stimulate service production.
■ High  level of contact  for   producers and   consumers of
services –  little or no  buffer  between  the  customer,
the  front office  and  back office.
■ The  perishable  nature  of service output and  service
capacity –  there  is  value  for  the  customer from
assurance  on  continued  the  supply  of consistent
quality.  Providers need  to secure  a  steady  supply  of
demand from customers.
Definition of service management
Service  management  is  a  set  of specialized
organizational  capabilities  for  providing value  to
customers in the  form of services.
Service  management,  however,  is  more  than just  a  set  of
capabilities.  It  is  also  a  professional practice  supported  by
an  extensive body  of knowledge,  experience  and  skills.  A
global community  of individuals  and  organizations  in the
public and  private sectors fosters  its growth and  maturity.
Formal  schemes  exist for  the  education,  training  and
certification  of practising organizations,  and  individuals
influence  its quality. Industry  best practices, academic
research  and  formal  standards contribute  to its intellectual
capital  and  draw  from it.
The  origins of service management  are  in traditional
service  businesses  such as airlines,  banks,  hotels  and
phone  companies.  Its practice  has  grown  with the
adoption  by IT  organizations  of a  service-oriented
approach  to managing  IT  applications,  infrastructure  and
processes. Solutions to business  problems and  support  for
business models,  strategies and  operations  are  increasingly
in  the  form of services.  The  popularity  of shared  services
and  outsourcing has  contributed to the  increase  in the
number of organizations  who are  service providers,
including  internal  organizational units.  This  in turn  has
strengthened  the  practice  of service management  and  at
the  same  time imposing greater challenges  upon  it.


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